The problem with finance apps
People check their bank balance and feel a vague mix of guilt and confusion. Existing tools categorize spending. They answer "where did my money go?" with a list. But the more interesting question is why. You know you spent $847 on food last month. You don't know it was $300 more than usual because your calendar was packed with meetings that ran past 6pm, so you stopped cooking and ordered delivery every night. The context lives in your head, not your spreadsheet.
No financial tool connects spending data to the context of your life. The numbers exist in isolation, stripped of the story that makes them meaningful.
Healthcare AI lives in the same territory: sensitive data, high-trust relationships, a person trying to make a decision with incomplete information. The question worth exploring was whether the same design instincts transfer. Finance turned out to be the right domain to find out.